We’re sure that you’ve heard of marketing strategies, but are you aware of their true importance and how to properly implement one in your business?
If you want more people to come knocking to your auto workshop door while preventing your current customers from leaving, it’s important that you start thinking about planning a strategy and implementing it. As Winston Churchill said, “the one who fails to plan is planning to fail. ”
Strategic marketing: how to attract and retain customers
In order to have a stronger presence in the market, attracting new customers or retaining your current customers is essential to define a marketing strategy and an action plan. In other words, define your goals and draw up a plan where you will put into practice what you have defined.
It is undeniable that we are going through an endless digital era, so you must put some effort on all digital channels possible, in order to reach your audience.
We’ll present you with a short list of 5 strategies that you can add to your marketing plan to boost new businesses now and in the future.
1. Create and optimize your blog
If you do not yet have a blog integrated on your website, we advise you to do so. Start creating relevant content and publishing it regularly. If you already have one, it is essential that it is properly optimized for the search engines. Otherwise, you will just be wasting time, since it will hardly reach your audience.
The blog is an important tool not only to inform, entertain and connect with (potential) customers, but also to boost your SEO, increase your visibility and improve your positioning. You don’t need to make daily posts, but rather have a well-structured content marketing plan to achieve your goals.
2. Send emails regularly
Send regular emails to your database with news and promotions. For this, it is important to know your audience. Before creating useful and relevant content, you must define your target audience and the personas of your business. When you know exactly who you are talking to, you can create much more engaging and interesting content that really interests your audience.
3. Send personalized service/offer reminders
Offering personalized shopping experiences is another way to make your business stand out. As with email, it is important that you first create customer profiles and segment your audience. Then, send them personalized reminders by email or SMS. They will certainly enjoy it, and it will increase the likelihood of them becoming loyal to your company.
4. Encourage engagement on social networks
Use your social media as another way to provide informative and engaging content to your audience. It’s not necessary to be on all platforms, because your target audience is most certainly not in all of them. Choose the one (or the ones) you want to work with and make the most out of them.
Create at least a Facebook profile and update your page regularly with content that might interest your audience – for example, with articles you write for your blog.
Your content doesn’t have to be just about car repair.
It can be related to anything about your business area, such as:
- Car maintenance and workshop management tips
- Auto tools tips
- Traffic news
- Photos of your team
- Customer satisfaction stories (testimonials)
- Information about local events
- Support of community initiatives
- Prizes and giveaways promotion
- Among others
5. Encourage customers to write comments and leave their testimonials
Customer reviews are a crucial part of a mechanic’s marketing strategies – and in any business -, as they build trust and encourage new customers to look for your business.
Ask your customers to evaluate their experience in your workshop and leave their testimony.
Do not ignore or archive comments. Use your website and social networks to publish them. Your (future) customers will be able to see that whoever chooses your business is pleased with your service.
These are just 5 marketing strategies that can be within a well-structured plan.
Remember that a marketing plan must be unique and prepared exclusively for your company. Only then can you reach your target audience and achieve your business goals.
Make sure you measure the results over time, so you can fine tune it. A good digital marketing strategy is the one that tries out different tactics and changes actions whenever necessary.
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